With Callbell Shop you can integrate the Facebook pixel, so you can retarget the customers who arrive on your WhatsApp catalog. In this way you can offer personalized advertising and maximize the possibility of converting potential leads into customers.
If you don't have a Facebook pixel available, you can create it through the Facebook Business Manager by following these steps:
- Go to Business Manager Settings in Business Manager.
- Select your company.
- Click on Data Sources.
- Select Pixel.
- Click Add in the search bar at the top of the page.
- Type a name for the pixel.
At this point you will have to choose how to install the pixel, in the screen below click on "Manually install Pixel Code Yourself" to view the code.
The Facebook pixel will have the following format:
Once you have copied the Facebook pixel you can integrate it into the Callbell Shop. In the "Configuration" section scroll to "Facebook Pixel" and paste the pixel in the appropriate string and click on "Save".