For customers integrating WhatsApp through API, it's possible to send bulk messages (broadcast) to a predefined list of WhatsApp contacts. This service incurs an additional cost since WhatsApp API has a cost per conversation initiated by the business (you will find the cost table by country below).
Unlike broadcasts sent with the traditional WhatsApp Business app, broadcast messages sent from a WhatsApp Business API account will also be delivered to users who have not saved your company number in their address book.
You can send a broadcast in two ways:
- Using the Callbell broadcast module (self-service); to send you can follow the guidelines that you will find in Callbell, which can be resumed in:
1) Upload a CSV with a single column named Phone (example)
2) Select the template and upload a possible image or document*
3) Confirm and send the broadcast
*(in case you do not have the necessary template to send, text our support and we will send it for WhatsApp approval in a few minutes). Currently it is not possible to insert variables inside the broadcast message. - Filling out this brief form (guided). Once received, a member of our team will contact you quickly to confirm the cost of the service and schedule the broadcast. To schedule the campagin, within the form you need to indicate:
1) The list of contacts you want to send the broadcast to (example)
2) The content of the message (template) that you want to send.
3) An image to associate with the message (optional).
Complete this form to schedule the broadcast
Once the broadcast is sent, no conversations will be generated in Callbell. Only when the user responds will the corresponding chat and response be generated on the platform. After about 2 hours, you will find in the module the statistics related to the campaign and the possibility to download a detailed report on the broadcast made.
Important: the service will be invoiced once the broadcast has been sent out, on the payment method used for your Callbell subscription, multiplying the number of contacts in the database by the cost per country of your database.
Cost per message (valid from 1st Sept. 2022)
The rate will be calculated based on the end user's phone number (international area code).
Country |
Rate per message (EUR) |
|
Argentina |
0.0726 |
|
Brazil |
0.07 |
|
Chile |
0.0957 |
|
Colombia |
0.03 |
|
Egypt |
0.1373 |
|
France |
0.1632 |
|
Germany |
0.1665 |
|
India |
0.0266 |
|
Indonesia |
0.0516 |
|
Israel |
0.05 |
|
Italy |
0.0843 |
|
Malaysia |
0.0932 |
|
Mexico |
0.0549 |
|
Netherlands |
0.1685 |
|
Nigeria |
0.0716 |
|
Pakistan |
0.0673 |
|
Peru |
0.0798 |
|
Russia |
0.0863 |
|
Saudi Arabia |
0.0525 |
|
South Africa |
0.048 |
|
Spain |
0.0815 |
|
Turkey |
0.03 |
|
United Arab Emirates |
0.0516 |
|
United Kingdom |
0.0847 |
|
North America |
0.0347 |
|
Rest of Africa |
0.1408 |
|
Rest of Asia Pacific |
0.0945 |
|
Rest of Central & Eastern Europe |
0.1035 |
|
Rest of Latin America |
0.0906 |
|
Rest of Middle East |
0.0927 |
|
Rest of Western Europe |
0.1524 |
|
Other |
0.0683 |
List of countries by region
North America
Canada, United States
Rest of Africa
Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Swaziland, Tanzania, Togo, Tunisia, Uganda, Zambia
Rest of Asia Pacific
Afghanistan, Australia, Bangladesh, Cambodia, China, Hong Kong, Japan, Laos, Mongolia, Nepal, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan,Vietnam
Rest of Central & Eastern Europe
Albania,Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Hungary, Latvia, Lithuania, Macedonia, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, Ukraine
Rest of Latin America
Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela
Rest of Middle East
Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen
Rest of Western Europe
Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland
Other
All other countries not listed in the above regions or specifically listed in the above tables.