When using Callbell Broadcast module, a fee of $0.02 (€0.018) is applied for each successfully reached contact through campaigns sent through the platform.
To this fee, you should add the cost that WhatsApp generates for each conversation initiated by the company (typically for bulk sends the category that is approved with WhatsApp is Marketing), and is calculated based on the prefix of the customer's final phone number. This cost will be invoiced if your monthly budget for using your API account is exceeded, as explained below.
Cost for WhatsApp conversation Marketing category (valid from June 1, 2023)
Country | Currency | Marketing |
---|---|---|
Argentina | $US | 0.0618 |
Brazil | $US | 0.0625 |
Chile | $US | 0.0889 |
Colombia | $US | 0.0125 |
Spain | $US | 0.0615 |
Mexico | $US | 0.0436 |
Peru | $US | 0.0703 |
Rest of Latin America | $US | 0.0740 |
Egypt | $US | 0.1073 |
France | $US | 0.1432 |
Germany | $US | 0.1365 |
India | $US | 0.0099 |
Indonesia | $US | 0.0411 |
Israel | $US | 0.0353 |
Italy | $US | 0.0691 |
Malaysia | $US | 0.0860 |
Netherlands | $US | 0.1597 |
Nigeria | $US | 0.0516 |
Pakistan | $US | 0.0473 |
Russia | $US | 0.0802 |
Saudi Arabia | $US | 0.0406 |
South Africa | $US | 0.0379 |
Turkey | $US | 0.0109 |
United Arab Emirates | $US | 0.0340 |
United Kingdom | $US | 0.0705 |
North America | $US | 0.0250 |
Rest of Africa | $US | 0.0225 |
Rest of Asia Pacific | $US | 0.0732 |
Rest of Central & Eastern Europe | $US | 0.0860 |
Rest of Middle East | $US | 0.0341 |
Rest of Western Europe | $US | 0.0592 |
Other | $US | 0.0604 |
How is the cost of a broadcast calculated?
The Callbell plans that integrate WhatsApp Business through Cloud API only bill the cost of the broadcast module ($0.02 per message delivered), while the billing of the variable cost generated on WhatsApp is done directly on the payment method you have associated in your Meta Business Manager under the settings of the WhatsApp Cloud API account.
Callbell plans that integrate WhatsApp Business through BSP include a credit (usually €50 per month for every 10 active agents on the platform) intended to cover the cost of WhatsApp conversations generated on the platform (whether used for 1to1 chat or for broadcast lists).
If this credit is exceeded, Callbell will proceed to bill the excess consumed at the end of the month (in addition to the fee of $0.02 per message delivered through campaigns sent with the broadcast module). If, on the other hand, the cost of managed conversations does not exceed your account’s WhatsApp budget, at the end of the month only the cost of the broadcast module ($0.02 per message delivered) will be billed.
How is the billing of broadcasts carried out?
The use of the broadcast module will, as a rule, be invoiced at the end of each month based on the quantity of contacts successfully reached through the campaign or campaigns sent during a month.
To use the module for bulk sending, it's necessary to register at least one credit card as a payment method on Callbell and the invoice related to the use of the broadcast module, will be available at the end of the month, at the billing section of your account.